Marketing of foreign films

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Marketing of foreign films

Postby sasmi3 » Mon Aug 20, 2001 10:47 pm

I'm currently undertaking an assignment at varsity about the marketing of foreign films in Australia (more specifically in Melbourne).
I'm interested in looking at the ways in which these films are marketed compared with Hollywood blockbusters (regarding things like star appeal, a marketable soundtrack etc.)
If anyone out there has any information or even suggestions as to where I could get some, it would be greatly appreciated.

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